The only job of your headline is to hook your reader and keep them reading.
[Get outcome] in just [time period]... even if/without [common objection]
Header
Course Title, Tagline, Image, CTA
[Transparent story that shows how your life was transformed by the knowledge and advice that you're selling to the customer. Write a short transition to connect your story to the biggest problem your offer solves. This will be the hardest part of your sales page]
Connection
Headline, Story, Bullet Points
Agitation
Headline, Agitation Points
Transformation
Headline, This to That Points
Course Intro
Headline, Intro Text, Bullet Points
Mock Offer Visual
Image / Mockups
Curriculum
Headline, List of Modules, Sample Lesson (Optional)
Features
Headline, List of Features
Testimonials
Headline, Testimonials
Pricing Plans
Headline, Price Points, CTA
Bonuses
Headline, List of Bonuses, Mockups
Pricing Breakdown (Optional)
Headline, Price List, Values, Total
For You / Not For you
Headline, Bullet Points for Each
About
Headline, Speaker Info & Bio, Proof of Authority
FAQ
Headline, Questions & Answers
Money-Back Guarantee
Headline, Description
Too Long; Didn't Read / Final CTA
Headline, Subheading, CTA
Statement